The world’s first kissing flash mob that was to take place in the Sorensen Center at Utah Valley University Monday afternoon ended in controversy after the company behind the event provided a felonious explanation for the flash mob’s cancellation.
Kisstixx, the up and coming lip balm company owned and operated by UVU graduate Dallas Robinson, had publicized the flash mob through social media, emails, text messages, and word of mouth, but the event was cancelled just ten minutes before it was to occur.
Kisstixx reported the cancellation through the company’s Facebook page by posting, “Unfortunately our efforts to produce the flash mob have been shut down by the school…looks like word got out to the wrong people.”
After both the UVU Administration and Police Department denied any involvement in the cancellation of the event, Kisstixx owner Dallas Robinson admitted that the event had not actually been shut down.
“To make a long story short,” Robinson said, “Kevin Hammons, our new marketing director, wanted to prove himself to us. He coordinated the event. He marketed the event, got permission, and hired a camera crew, but when not enough people showed for the event he claimed on our Facebook page that it had been shut down to save face.”
Robinson apologized to everyone involved with the flash mob as well as the school, and insisted that the company vowed to never again provide false information and Kevin Hammons was fired from the position of marketing director.
“Kisstixx has been an enormous successes up to this point, and we hope that this will not deter from the quality of our product,” Robinson said.
When asked if they will continue to carry Kisstixx after hearing about the controversy, local retailer Randee Nielson said, “Kisstixx has been our best selling product for the last three months. As long as it continues to fly off the shelves, we will continue to order it by the case.”
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